Proof & Trust
Solid case studies that show the real foundation behind our work.
Why Most UGC Campaigns Fail
(And How We Fixed It)
Most brands produce content but lack a system to turn it into measurable results. This case study breaks down how I built a full-funnel campaign framework that connects UGC, influencer content, and affiliate marketing into a unified strategy.
By shifting from one-off deliverables to story-driven, performance-based content systems, brands improved engagement, increased retention, and created reusable assets for long-term growth.
Supernormal — Building a Content System That Converts
Most SaaS brands struggle to make their product feel human. In this campaign with Rogue Dynamics, we solved that by structuring content into two lanes: narrative storytelling and reactive UGC.
I led the narrative direction, developing story-driven concepts that turned everyday workplace moments into engaging, product-integrated content, while reactive formats captured attention through trends and rapid iteration.
This system allowed us to improve engagement, retention, and conversion performance, while building a library of reusable assets for paid and organic growth.
Short-Form Performance
Stance: Halloween Drop
Halloween collection sold out in under 30 days
219,000+ targeted views · Zero paid spend
2.5x higher engagement than brand average
+15% follower growth during campaign window
Across 6 posts
When native content taps into cultural moments, it doesn't just capture attention; it drives sales.
Role: Concept Development, Onscreen Talent
Grocery Outlet: Fall Campaign
Quest Nutrition: Protein Snacks
211,000+ targeted views in under 3 weeks
3x higher engagement than brand baseline
630+ organic likes + 120+ shares
Drove in-store engagement and foot traffic during the campaign window
Across 9 posts
When short-form combines affordability with seasonal storytelling, it moves people from screen to store.
Role: Creative Direction, Onscreen Talent
2x engagement rate vs. brand's average posts
94,000+ targeted views from health & fitness audiences
566+ organic likes · 72 consumer comments
Across 4 posts
Native content doesn't just create awareness, it builds the trust that converts viewers into buyers.
Role: Concept Development, Onscreen Talent
